5 Free Traffic Techniques that Really Work

For most online marketers, getting started with free traffic is done out of necessity. Unless you starting your internet marketing business with a large initial budget or with a lot of investors, odds are your marketing budget is either zero or next to nothing.

Fortunately, there are many low-cost and no-cost marketing techniques you can use to drive traffic to your web pages. While they may not be as fast or efficient as paid traffic techniques, they will get you to the same place: A high-converting sales page promoting great products with high traffic that results in strong and sustained revenues.

For marketers without a start-up budget, these revenues can be re-invested into the business – such as for paid traffic generation and marketing methods – so that the business can continue to grow and the revenues can become exponentially larger.

Free Marketing

Eventually your affiliate marketing business will need both paid and free traffic methods. But when you have no money to start with, you must focus your initial efforts on free marketing.

The first free traffic method to consider is backlinks. These are links that lead back to your web page or blog from or wherever you are promoting your affiliate product from other web pages.

Up until a couple of years ago, the number one way Google decided which web pages should be ranked first on its Search Engine Results Pages — or SERPs — was the number of backlinks the page had.

The thinking was that if a lot of other websites linked back to your website, then yours must be an important and influential website that Google’s users would find relevant to their search.

Links from Authoritative Sites

Google still takes backlinks into consideration when ranking pages — especially pages with a lot of backlinks from authoritative sites. These are sites people go to when they are looking for answers to questions … so they include sites like Wikipedia, About.com and eHow.com.

Websites with addresses that end in the suffix .edu and .gov are also generally considered to be authoritative sites by Google. So backlinks from education and government sites to your pages will help your rankings a lot.

Landing on Top

Now, why is it important for your web page, blog or wherever you are promoting your affiliate products to appear in the top spot on Google, or at least on the front page? It’s because the link in the top spot on Google for any given keyword or set of keywords usually will get about 70% of the click-throughs from the people who land on that page.

That means that 7 out of 10 people who search for those keywords are clicking on your link. That’s a monstrous market share.

And only about 11% of all users ever make it past the first SERP for any given search. So if your link ends up on page 2 or page 202, you are pretty much out of the running in terms of getting people to click through to your page.

Article Syndicators

One of the best things you can do is to create a lot of backlinks from other web pages — and especially from authoritative pages. One great way to do this is by posting articles that you have written on other people’s web pages or on article syndicators, which are sites that collect thousands of different articles from all over the web and index them in one place so that they are more easily found by interested searchers.

Whenever you post an article anywhere, always make sure it includes several links back to your page so that it is easy for people who read your article to follow the links back to your web page.

Participate in Forums

So how can you get backlinks from authority sites? If you post your articles as replies to forums on educational or governmental websites, it will instantly increase its esteem in the eyes of the search engines.

They also like established sites that most people would consider to be expert, such as Ask.com, eHow.com, About.com, or any other site you would likely go if you had a question about your niche.

When you syndicate your content on established authoritative sites, you can generate traffic to your website instantly. Plus, you also can build a reputation as an authority in your market, which is a great way to get repeat customers.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system

A Professional Approach to Maximizing Your Online Revenues

Modern marketing methods such as email marketing, social media marketing and other web-based marketing, offer huge advantages over more traditional marketing methods. They are faster, more specific and less expensive, often free.

But they have disadvantages as well.

The Internet Remembers Everything

One of the biggest is that anything you create and post online is permanent and instantly accessible to anybody on the web. That means if you mistakenly post something that is inappropriate, misinformed, objectionable or misguided, it will live forever on the internet, even if you attempt to delete it or remove it.

A lot of internet users have learned this lesson the hard way. Just ask high school students whose college applications have been rejected because of photos they posted from drinking parties.

Or that unlucky congressman who thought it would be a good idea to send “private” photos to inappropriate recipients, only to see their intimate images end up on newspaper front pages.

Keep It Clean and Family-Friendly

Anytime a new technology changes the marketplace, there is a learning curve as people adjust to the new opportunities and pitfalls that the improvements offer. This is precisely what is happening today with internet marketing.

To avoid disenfranchising a portion of your existing or future customer base, it’s a good idea to always keep your emails, social media postings, or any postings anywhere completely professional and free from anything that could be considered objectionable.

Although it’s important that your postings be positive, fun and approachable, avoid using any kind of questionable language; making jokes that could be considered racist, sexist or offensive to any group of people; or even expressing controversial political or social opinions.

Act Like a True Professional

What you post online – whether it is a private email, a Facebook status update, a Twitter “tweet” or a throwaway comment on somebody’s blog post – will live forever online and can always come back to haunt you.

Be professional, show restraint and avoid posting anything that could in any way get you into trouble later.

Take Full Advantage of Automation

One of the biggest advantages of email marketing is that list generation and maintenance are usually automated.

Your autoresponder program will take care of capturing the email addresses of people who respond to your inquiries, compiling those addresses in any combination of email lists you require.

And your autoresponder will send out targeted emails to every address on each of the lists, without your ever having to “touch” any of those addresses by manually inputting it or altering it in any way. This cuts down on emails being sent to the wrong address or people receiving your marketing materials when they don’t want them.

Give Customers an ‘Out’

But some maintenance to keep your list timely and accurate is still required from you. In order to maintain good customer relations, you should always offer an “opt-out” box on any email that you send out.

This option asks the customer if they would like to stop receiving emails and promotions from you. It has the dual benefit of making your customer think you care about what they want and cleaning up your email list by removing people who aren’t interested in your products.

If customers ask you to stop sending them your emails, you need to comply with their wishes. If you don’t, there is a good possibility they will report you to your internet provider or web master and your account can be suspended or even banned, putting you out of commission, if only temporarily. It’s also simply good business.

Another way to keep your list up to date is to stop sending emails to recipients if they fail to respond or even open one of your emails after several attempts. In most cases, your autoresponder program will be able to keep track of this and you can determine the number of attempts prior to terminating the address automatically.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Everything You Need to Know about Social Media Marketing and Branding

Branding is one of those ideas that aren’t talked about as much but that have an enormous amount of influence on the success of your sales funnel.

Branding is something of an esoteric subject, but the best way to describe it is the feeling your customer experiences when he or she interacts with our sales funnel. That includes the entire experience, not just the digital one or how they experience your web pages.

That’s because branding actually continues to play a role long after you have made a sale.

What Is a Brand?

You already are familiar with some of the biggest and most popular brands. These include such brands as Ford, McDonald’s, General Electric, and Disney.

But you don’t have to own a huge conglomerate in order to have your own brand. Any business – no matter how big or how small – can be its own brand.

In some ways, you as an individual are already your own brand. Due to your personality, your experiences, your expertise, and the way you relate to other people, there are certain traits and expectations people have when they encounter you. Branding your business is the same concept.

Customers Want to Experience Your Brand

Branding is important because what your customers experience when dealing with your business is actual, it’s real, and it’s something they will either respond positively to or negatively.

So every choice you make about your online business – from the fonts you use to the point size, to the colors schemes you select to the images you include – all of these build up to an overall feeling that is tangible and real to your customers. And it helps influence their comfort level, whether they like your brand or not, and – most importantly – whether they are going to buy anything from you.

Who Is Your Target Audience?

There are three ways to define your brand. The first way to define your brand is identifying exactly who is your target audience.

One of the easiest ways to do this is simply listening to what your customers have to say. You can glean a lot by simply being open to what your customers tell you about themselves, how they act, what they do, and what they prefer. This information is invaluable because it allows you to define your brand based on what your customers want your brand to be.

Be Specific

If you look at some of the web pages competitors within your niche are using, it’s common to find that many of them seem to look alike. That’s because they tend to rely on broad, general terms such as “professional” or “high-quality” to get their message across rather than being hyper-specific. One of the easiest ways to set yourself apart (and above) of all the rest is to offer a vivid, specific experience that genuinely reflects what your customers are looking for in a brand.

KISS

No, I’m not advocating that you hire the glam-rock band from the 1970s (although that wouldn’t be a bad idea if you could afford them).

Instead, KISS is an acronym for “Keep It Simple, Stupid”. Don’t overcomplicate your web pages with huge blocks of copy or too many images. Rather, incorporate some of your own authentic personality to help make your web design and branding memorable, balancing it with a practical simplicity that allows visitors to immediately experience the emotions you want them to experience.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Your Friend,
Steve S Barnett

3 Things You Need to Know Before Writing Your First Original eBook

When it comes to creating an original eBook that will be popular, there are three essential elements to keep in mind:

You need to be sure you are passionate and understand the subject you are writing about when writing a long eBook
Your topic should positively influence people’s happiness: make your topic in health, wealth, or relationships
Use internet research to your advantage to find an engaging topic

Writing What You Know

With your first eBook, you don’t want to be stuck working on a book that you know absolutely nothing about because you’ll be spending weeks researching information instead of profiting.

Plus, you want to make sure you are an authority on your subject so your customers will actually find the information useful. The worst case situation you can have with an eBook business is putting information in a book that is not true.

When you do make it big, if your information is not correct, people will start talking and your reputation will be ruined that you worked very hard for.

Putting Your Passion on the Page

If you are passionate about your niche, it will make a better impression for your readers.

If you are writing about something that you are passionate about, the work comes right out of it. These include methods to find your passions and turn them into profitable eBooks. With this strategy, your feelings come onto the page and it translates into a more high quality read.

When you are write an eBook you are not interested in, your book will feel like it’s lacking something and your customers will want refunds. Bottom line, try to find something you are passionate about or at least remotely interested in or else you will have a hard time making it in this business.

Fiction or Non-Fiction

When you are just starting out as an eBook author, it’s often better to write non-fiction, but there are advantages/disadvantages to both.

If you are writing your first eBook, the best approach is to write a non-fiction eBook solving someone’s potential problem in a given niche.

Non-fiction books give you an easy platform to start out on and don’t require the necessary creative writing skills to get a product out. Plus, it will be easier for a beginner all the way to an advanced marketer to sell if there is a specific problem trying to be solved.

Why Non-Fiction Is a Better Bet

Non-fiction is an eBook that provides real information and is not a made up story. Think more information based products that will help people day to day with their problems.

Non-fiction eBooks are currently dominating the market because it gives you the unique opportunity to find a problem, give a clear course of action to help the customer solve it, and then sell this premium information for a large profit. The amount of niches that non-fiction can cover is enormous so if you learn to master this area, you have the opportunity to rinse and repeat and bring home a lot of money.

Fiction Is Riskier

Fiction eBooks, while more complicated, do have the opportunity to do very well also. If you go to any traditional library or bookstore, you see many books that are creatively written for entertainment purposes.

Everyone has heard of the Harry Potter series that made the author a billionaire so opportunity is there. However, this market takes a very different approach.

You need to have creative writing skills that will keep the reader entertained throughout the book. Think character plot lines, argument scenes, scenes leading up to scenes, etc. Your dedication to this type of style will be rewarded if you do it well because Amazon gives you a higher royalty and when you start to develop fans word and sales can dramatically increase.

Overall, deciding between fiction and non-fiction can come down to passion and commitment. Authors of both styles of writing love the work they do which is necessary when you are writing content daily. Follow your passion, but make sure to keep the end goal in mind, which is to make money at the end of the day.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
Enjoy,
Steve S Barnett

Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.